A cyclist was hospitalised after a crash in Fulwell this morning.

London Ambulance Service was called after the collision between the cyclist and a car in South Road at the junction with Hampton Road at about 8.30am.

The man, believed to be in his 30s, was taken to West Middlesex Hospital.

The ambulance service said he was not taken as a priority.

Stephanie Blake saw the accident and said the bike looked mangled and passersby stopped to help the injured man.

There have been six cycling fatalities on London’s roads in the past two weeks, bringing the capital’s total cycling deaths to 14 so far this year - the same figure for the whole of 2012.

The deaths moved road safety campaigners to call on the Mayor of London, Boris Johnson, to take urgent action to make roads safer.

The latest fatality came as Metropolitan Police traffic officers gave road safety advice to cyclist and lorry drivers in central London.

Assistant Commissioner Simon Byrne said all 2,500 officers from Traffic and Safer Transport Commands were being deployed to speak to all road users.

He said: “Our activity will be targeted at all road users, during morning and evening rush hours, who are using our roads dangerously, without consideration or care, to reinforce the point that we all have a duty to be safe on our roads.

“Each and every death is a needless tragedy, the human cost of which should never be forgotten.”