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1:14pm Monday 15th December 2008 in Top Stories By James Mill
Have you ever thought your loved one’s perfectly wrapped gift bore the signs of a little professional help?
Now Croydon-based Firebox.com has devised a wrapping service so deliberately shoddy, you’ll believe they spent all those precious seconds lovingly mummifying your presents themselves.
The aptly named CrapWrap ensures your gifts are given a truly personal touch, complete with enough clumsily applied brown duct tape to gag a hostage, ripped paper and no fancy frills.
The company recruited 20 of its male forklift truck drivers and warehouse employees to wrap presents as badly as possible.
Kevin Smith, 29, holds the dubious honour of being the worst wrapper at the Croydon depot.
He said: “I am rubbish. We’re not given any instructions. I’m just asked to make a hash of it using lots of brown tape and making sure there are rips and untidy folds.
The £3.95 service has attracted over 500 customers since its launch last week.
Firebox PR Manager Claire Wood said: “We didn’t expect it to be so popular, and we did it as a bit of fun, but it went down amazingly. Customers think it’s hilarious.”
But to make sure all customers are laughing, a specific CrapWrap sticker identifies the package as an intended disaster and the company have had no complaints so far.
But as we enter a credit-crunch Christmas, isn’t paying for wrapping you could mess up yourself a little extravagant?
Miss Wood said: “Customers are happy to pay for a hilarious idea.”
MD of Firebox, Christian Robinson said: “Firebox celebrates its 10th birthday this year and just to show we haven’t lost our sense of humour, we’ve decided to give our customers an unusual, down-to-earth take on gift wrapping.”
• What do you think? Let us know in the comments section below.
Comments(24)
Hephaistos
says...
2:18pm Mon 15 Dec 08
Angela M
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1:03pm Tue 16 Dec 08
ANNE GILES
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2:20pm Tue 16 Dec 08
scoffer
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7:20pm Tue 16 Dec 08
Brian Sewer
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1:15pm Wed 17 Dec 08
jonholmes
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1:25pm Wed 17 Dec 08
ANNE GILES
says...
2:08pm Wed 17 Dec 08
scoffer wrote:Actually, I asked for them to be removed, because there is a sick person who hurls insults. My blog was fine. The sick person is now hurling insults at the Editor-in-Chief of the Croydon Advertiser, but I am sure he is a lot stronger than I am and can handle it. A senior police officer is going to discuss with this paper the best way of removing sick commentators. I am getting a lot of support there.
I thought this headline was something from Anne's blog!! only joking!! ... but someone did say your blog comments were removed - and this stuff stays ? how fair is that to Anne ?
scoffer
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3:09pm Wed 17 Dec 08
I hope not
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3:37pm Wed 17 Dec 08
Brian Sewer
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4:23pm Wed 17 Dec 08
ANNE GILES
says...
9:52pm Wed 17 Dec 08
Brian Sewer
says...
10:16pm Wed 17 Dec 08
scoffer
says...
9:56am Thu 18 Dec 08
ANNE GILES
says...
10:58am Thu 18 Dec 08
Brian Sewer
says...
3:04pm Thu 18 Dec 08
scoffer
says...
11:18am Fri 19 Dec 08
Brian Sewer
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2:04pm Fri 19 Dec 08
ANNE GILES
says...
10:09pm Fri 19 Dec 08
Brian Sewer wrote:Poor little foxes. We had a family of foxes living in our back garden for several months - from the time the cubs were born until they were old enough to leave. Now they just visit occasionally. Hunting is an extremely cruel sport and only practiced by barbarians.
Merry christmas! we are going to have a smashing time in tarring and worthing this christmas exploring all the villages,, and on boxing day all those hunts! ha ha
scoffer
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11:48am Sat 20 Dec 08
ANNE GILES
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11:01pm Sat 20 Dec 08
Touran
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3:19pm Sun 21 Dec 08
Brian Sewer
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8:47am Mon 22 Dec 08
ANNE GILES
says...
9:39pm Mon 22 Dec 08
scoffer
says...
8:48am Tue 23 Dec 08
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