The daughter of a passionate fashion outfitter who dressed customers including Tom Jones has paid loving tribute to her father.

Jack Brendon sold the latest trends to mods, punks and teddy boys for nearly three decades from his shop, Men’s Fashion Outfitters of Richmond Road, in Kingston, which he lived above with his family.

After learning his trade in Kingston’s Apple Market, the entrepreneur started up the store with £300 borrowed from his mother-in-law in 1956 and travelled to London’s East End on his day off to restock each week.

He wanted to remain at the forefront of fashion and the shop was one of the first to sell Levi jeans from America at the end of the 50s and soon went into the mail order business.

The pioneering move brought in customers from across the country, including Welsh singer Tom Jones, who said he could not find the designer denim trousers anywhere else.

Mr Brendon’s daughter Jude Brendon said: “The funny thing was when he came in dad didn’t know who he was. He would just mention these things but didn’t get excited about it, he just took it into his stride.”

The outfitter became renowned at home and abroad for its clothing collection, including drainpipe trousers, button down shirts, tonic-style suits and crombie overcoats, which Thames TV would buy for shows such as Benny Hill.

When Mr Brendon retired in 1987 the shop shut its doors for the last time and the family man enjoyed his final years perusing interests outside fashion, which included his dogs, wildlife and gardening.

Mrs Brendon said: “He had done so much. He was very proud of himself and justly so for what he achieved.

“He did exceptionally well. He was a great great family man and loved us more than anything.

“Everyone that has been in touch say they remember his twinkling eyes and easy humour.”

Mr Brendon died on Sunday, March 18, aged 89, leaving behind a wife, three children and two grandchildren.