A pub in Streatham High Road is set be rebranded 'Pratts and Payne' after two famous local icons.
Pratts, a department store formerly owned by John Lewis, closed down in the High Road in 1990.
Party hostess Cynthia Payne made headlines in 1978 for allegedly running a brothel in Ambleside Avenue, Streatham. She was sentenced to six months in prison in 1980.
The Goose pub will be given the makeover by Antic Ltd, which owns several pubs across south London.