Businesses looking for new ways to manage and motivate their staff can take advantage of Peter Hinkson's 20 years of experience in human resources.

Mr Hinkson's company, Hinkson Associates Ltd, will be at Business First 2004 next month.

Hinkson Associates consults with businesses across the country giving advice on new forms of appraisal systems, advice on employment legislation and communicating with staff.

Explaining what makes a good manager, Mr Hinkson said: "Somebody who is aware of the commercial need of the business at the same time as being able to empathise with employees to get the best of them."

For more information about the company go to www.hinksonassociates.com.

Business First 2004, sponsored by the Guardian, takes place on October 6 and 7 at the Fairfield Halls.

To book a stall contact organisers the Croydon Chamber of Commerce on 020 8680 2165 or go to www.croydon chamber.org.uk/ businessfirst.