Londoners can now learn how to recycle using their mobile phones as part of a new campaign launched by Mayor Boris Johnson.
Using cutting-edge technology, people can download the ‘evil bin’ game which challenges players to starve their bin by catching recyclable materials in a green recycling box.
The Recycle for London campaign is the latest stunt by the Mayor to encourage Londoners to think before they throw away their rubbish.
He said: “In London we throw away so much rubbish that could actually be recycled- it is an important resource which is simply being chucked away. I am very excited that the new campaign is using innovative technologies to boost recycling and my message is to starve your bins and recycle, recycle, recycle.”
To download the game text BIN to 62967 or if you are an iPhone user, download from the Apple Store on iTunes. All users can forward the game to friends.
For more information visit recycleforlondon.com or call 0845 331 3131.
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