Ice cream connoisseurs can help themselves to a free cone today as part of a global celebration.

Ben & Jerry’s is giving out free cones in its stores worldwide – including in the St Nicholas Centre in Sutton – today (Tuesday, April 4).

The cold treat conglomerate first launched the free cone day in 1979 as a way of thanking customers after tis first year of business in a renovated petrol station in Vermont, USA.

A spokesperson stated: “Every time you enjoy a scoop of Ben & Jerry's, you're showing us how much you care.

“We love you too, and Free Cone Day is our favourite way to show it!”

For more information, and to see where you can claim your free cone, visit http://www.benjerry.co.uk/scoop-shops/free-cone-day