A dishy Clapham personal trainer became a laughing stock after his semi-naked photograph became the talk of the web.

Peter Sullivan became a figure of fun after Lucy Holland, a receptionist he was trying to woo, received the picture and forwarded his website link to a co-worker.

The link which led to a picture of the well-toned 25-year-old posing with his shirt half-off and wearing a cowboy hat was soon forwarded around cyberspace.

After receiving more than 20,000 visits Mr Sullivan was forced to change his site, petersullivan.co.uk.

It now has a message reading: "Big shout out to everyone who managed to view the original site!"

"I have had to remove it as the level of hits was growing astronomically.

"I apologise to those individuals who were not lucky enough to receive a personal response to their "kind" emails, text messages and telephone calls I have had from around the world. However, I am sure you will appreciate this level of notoriety does not afford me enough time.

"Stay posted, there's more to come!


According to the Daily Mail Mr Sullivan denies sending the message to Miss Holland, who was unimpressed by the photograph.