Help for Heroes merchandise sales from Twickenham Stadium’s Rugby Store have sent funds for injured British troops through the £1.1m mark.

The Rugby Store donation of £34,282 – 100% of its profits from Saturday’s charity match – helped ensure the event beat the £1m target for the rehabilitation the service personnel after its special range of Help for Heroes merchandise proved a hit with fans.

The biggest seller was nearly 4,000 H4H wristbands, while sales of the event t-shirt topped 500, adding a further £5,000 to the fund. And the two teams’ replica shirts also proved very popular, raising a combined total of almost £11,000 “Rugby has long been synonymous with the Forces. Every one of the players involved offered their services for free,” said Andy Ward, The Rugby Store’s Head of Retail.

“We were proud to be part of the team supporting such an important cause and had no hesitation in donating 100% of our profits from the day to the Help for Heroes charity.” The match featured some of the biggest names in rugby, including World Cup winning captain Martin Johnson and his former England team mates Lawrence Dallaglio and Jason Robinson, Wales centre Scott Gibbs and former Scotland wing Kenny Logan, all of whom came out of retirement for the match. Fittingly, the rugby greats were joined by a number of the services’ top players, as well as a selection of up and coming talent from England and Wales.

The match, watched by over 52,000 spectators including HRH Prince Charles, Prince of Wales, and Camilla, Duchess of Cornwall, was won by Dallaglio’s Help for Heroes XV who defeated an International XV, led by Gibbs, by 29 – 10.

The money will go to the Joint Services Rehabilitation Centres at Headley Court and Selly Oak, and will be used for improving facilities for British service personnel wounded in places such as Afghanistan and Iraq.