Keep an eye out for Chubby Hearts floating across Battersea Power Station today to mark the start of a new fashion retail project.

Battersea Power Station hosted the launch of British fashion designer Anya Hindmarch’s public design project, Chubby Hearts, which saw a giant inflatable red heart fly between the iconic chimneys.

Love is traditionally in the air on Valentine’s Day, and now quite literally over many famous landmarks as the inflatable chubby hearts rise into the air for the day in 'a love letter to London'.

Part inspired by the iconic Pink Floyd Animals album cover which saw an inflatable pig, named Algie, fly between the chimneys, the Power Station was selected as the launch location by the fashion brand ahead of the building’s transformation.

Anya Hindmarch said: “The idea for this project came to me whilst sitting in a packed Royal Festival Hall. I was in awe of the resilience of Londoners and its visitors.

“Tying giant helium filled Chubby Hearts on to buildings all over the city is simply a ‘surprise love letter to London’ as a tribute to its strength and to celebrate our amazing creative city.”

The balloon floats above Circus West Village at Battersea Power Station, the first element of the £9 billion masterplan.

The Mayor of London Sadiq Khan said: “As London Fashion Week showcases the capital to the world, these huge heart balloons animating our great spaces and architecture will show once again that London is open to talent and creativity and gives it a warm welcome.”