A five-star hotel is teaming up with a bakery to launch a themed suite.
Hotel Gotham, in Newcastle, has partnered with Greggs to create a permanent luxury hotel room celebrating the beloved high street bakery.
The Greggs Suite, designed for two guests, opens on Thursday, and will offer year-round stays.
Zoe Harris, customer director at Greggs, said: "We love finding unexpected ways to bring joy to our customers and partnering with Hotel Gotham has allowed us to create something that's both luxurious and delightfully Greggs.
"The suite offers a truly unique experience that could only happen in our hometown of Newcastle.
"We can't wait to welcome guests through the doors and hear what they think."
Decorated in Greggs’ signature midnight blue and gold, the suite features a 'ring for a sausage roll' concierge service.
Guests can use a dedicated rotary phone to order Greggs favourites, which will be delivered to the room on a silver platter.
Those staying during the first 96 days will also receive limited-edition Greggs merchandise, including bespoke dressing gowns, slippers, and eye masks.
A portion of proceeds from each stay will be donated annually to the Greggs Foundation to support local community initiatives and schools via the Feeding Brighter Futures programme.
Chris Thompson, general manager at Hotel Gotham, said: "Hotel Gotham Newcastle was created to celebrate the bold spirit of this incredible city, so a collaboration with one of Newcastle's most recognisable brands feels like a natural fit.
"The Greggs Suite brings together our signature Art Deco glamour with Greggs' unmistakable sense of fun, creating a stay that feels uniquely Newcastle.
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"We're delighted to welcome it as part of the next chapter of Hotel Gotham Newcastle."
Reservations for the Greggs Suite will be available on the Gotham website from Monday.
Greggs will also run a giveaway through its app, offering two people the chance to win an overnight stay every three months for the next two years.
Would you like to stay in the Greggs Suite? Let us know in the comments.
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