A new Cadbury Easter Egg, already being described by shoppers as "heaven in an egg", has been spotted in Morrisons five months out from Easter.
The confectionery company is responsible for a wide range of popular chocolates in the UK, including Time Out, Creme Egg, Double Decker, Crunchie, Freddo, and the classic Dairy Milk.
Earlier this year, Cadbury teamed up with Lotus to release a brand new Cadbury Dairy Milk Biscoff chocolate bar.
The chocolate proved so popular, with shoppers describing it as "the stuff of dreams", Cadbury decided to release a Dairy Milk Lotus Biscoff Chocolate Chunk Advent Calendar (236g) for Christmas.
Discontinued UK chocolates and sweets
Cadbury releases new Easter chocolate described as "heaven in an egg"
Now, Cadbury has released a new Lotus Biscoff-filled Easter Egg, which is already causing a stir online.
The new Easter treat was spotted in Morrisons by Newfoodsuk, who said: "Brand new Cadbury Biscoff Filled Eggs now available at Morrisons.
"We couldn’t believe our eyes when we saw these in Morrisons! These are superb! 10/10!!"
The Facebook post has already garnered more than 7,200 comments and 9,600 likes/reactions, while on Instagram, the same post has received an additional 16,500 likes.
Fans have already labelled the latest Cadbury and Lotus mashup as "heaven in an egg".
One person, posting on Facebook, said: "What the f**kerty is this......I will take 100 before January."
Another added: "This is a NEED not a want."
A third fan commented: "Heaven in an egg."
While this shopper wrote: "Guess I’ll have to break the diet for these."
Is it too early for Easter eggs?
However, while most of the comments were about how "unbelievable" Cadbury's new Lotus Biscoff-filled Easter Eggs were, others said it was far too early for Easter treats to be in stores, with the major holiday still just under five months away.
Commenting on the Facebook post from Newfoodsuk, one shopper said: "Are we just not bothering with seasons anymore?"
A second commented: "We haven't had Christmas and they've got eggs on sale."
While this person on Instagram wrote: "Easter eggs in November?"
We have asked readers before whether pre-Christmas is too early to be releasing Easter eggs.
Around 90% said it was too early, while 10% said it was never too early for Easter eggs.
When asked which month was the most acceptable to release Easter eggs, 52% of readers said March, while 33% said February.
Around 11% of respondents said they don't mind and would eat Easter eggs all year round if they could.
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Cadbury reveals why Easter eggs come out so early
While a lot of shoppers think November is too early for Easter eggs, Mondelēz International (the owner of Cadbury) said it isn't always the company's decision as to when they are released.
Cadbury's Easter range is usually available from January, Mondelēz International said, but retailers are free to choose when products appear on shelves.
A Mondelēz International spokesperson explained: "Due to supply chain reasons, some products will be on shelves a little earlier than that."
