A wide-awake shopper has snubbed a costly special offer on coffee that would have given less than meets the eye.

George Prawn chose not to take Sainsbury’s up on the offer of two packs of Taylors expresso coffee beans for £6 – a full 2p more expensive than buying them separately for £2.99 each.

The budget conscious consumer spotted the deal at the Richmond Road store on Saturday, January 7.

He said: “With deals like this I think I’ll bogof.”

A spokesman said: “The offer should have referred to the ground coffee beans which were £3.29 each, which would have represented a potential saving to the customer of nearly 10 per cent.

“The ‘Two for £6’ sticker was put on this item in error and the store has since removed it.”