Croydon is taking part in a plan to clean up the streets from the menace of chewing gum.
The borough is one of 15 local authorities who will join in the Chewing gum Action Group (CGAG) campaign this year.
Overseen by Croydon business improvement district (BID), Croydon will get paid for advertising and support from the group to try to reduce chewing gum litter.
Among the help provided will be workshops, a dedicated co-ordinator and promotion on the CGAG website.
A CGAG spokesman said: “We are looking forward to working with 15 new partners throughout 2009.
"We are confident their engagement will result in better awareness of the problem of gum litter, the fines associated with irresponsible disposal of gum, and ultimately in improved consumer attitudes and behaviours.”
The campaign will take place between August and October.
Chewing gum was explicitly defined as litter under the Clean Neighbourhoods and Environment Act 2005.
The offence of dropping litter can lead to a maximum fine of £2,500 after summary conviction.
• Do you get annoyed with gum on the streets?
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