Freshly baked sourdough doughnuts are now just a short trip away for Surrey shoppers.
Battersea bakery Crosstown has launched new concessions in Surbiton and Godalming, marking the brand's debut in each location through a growing partnership with Waitrose.
The launch is part of Crosstown’s wider expansion with Waitrose, bringing its handcrafted treats to more locations across London and the south-east.
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Jo Blundell, CEO of Crosstown, said: "We’re excited to be launching Crosstown in Godalmingfor the first time. Partnering with Waitrose allows us to introduce our sourdough doughnuts to new neighbourhoods while staying true to how we make them, baked fresh every day in Battersea and finished by hand.
"It’s a natural fit with a retailer that shares our values around quality and ingredient integrity."
Laura Tudor, branded innovation manager at Waitrose, said: "We’re delighted to be expanding our partnership with Crosstown to even more of our food lovers. At Waitrose, we have always championed exceptional craft, and Crosstown’s signature sourdough doughnuts are the perfect embodiment of that."
Crosstown doughnuts are made from a slow-fermented sourdough base and finished by hand. The brand has built a loyal following for pushing flavour boundaries while maintaining a strong commitment to craftsmanship, provenance, and freshness.
