World number one and French open champion Ana Ivanovic may become the most photographed woman at this year's Wimbledon Championships, but she wouldn't know it.

The 20-year-old Serbian dismissed Rossana De los rios 6-1 6-1 on centre court on Tuesday to ease into the second round.

The number one seed - a semi-finalist last year -admits her recent triumph at Roland Garros has given her the confidence boost she needs going into this year's tournament.

But the added attention from the press pack and the inevitable compliments she receives off the court is something she prefers to ignore.

"I leave that to my parents and my PR. They like to read about it," she said.

"But I think every person doesn't like to read about themselves, so I don't like it either.

"Winning a Grand Slam has been my dream since I was a kid. I was in two finals before, so actually making one more step and winning it gives me confidence."