A video of a West Ham football fan has gone viral as he sniffs white powder off a bald man's head during a match.

The video, which was posted on Facebook, captioned: “Irons”, has been viewed more than 736,000 times.

It has also attracted more than 3,200 likes, 1,300 shares, and 1,000 comments at the time of writing.

A man, who is seen smoking in the video at the London Stadium, proceeds to dust powder on a bald man’s head.

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Laughter can be heard from other people in the stands as one says: “Wheey, go on, video that. Go on get in there.”

It continues to show another man appearing from behind with a rolled up £20 note, and he says: “Let’s f**king have it” and starts sniffing the powder.

After snorting the powder, he proceeds to shout: “Irons, Irons.”

More white powder is still visible on the man’s head after the act.

West Ham supporters often relate themselves as “the Irons,” which is the club’s nickname in association with the Thames Ironworks and Shipbuilding Company, whose workers formed Thames Ironworks F.C.

We have contacted West Ham Football Club for a comment on this incident.