Face masks are now compulsory in all shops across the UK, as a public safety measure to slow the spread of the virus. However, in countries across the world, simple cloth masks are still hard to come by.

Wandsworth-based beauty brand, Conscious House London, is organising a buy-one-get-one-free, where with every mask purchased from the brand, another is donated to someone in Madagascar.

Founders, Rebecca Dallimore and Nicolle Barreiros, have paired with ‘Masks for Madagascar’, a campaign providing vital masks to key workers, vulnerable people and charity staff in the world’s poorest nation.

Your Local Guardian:

Masks ready to distribute in Madagascar

The cause is close to Ms Dallimore’s heart, who worked with a humanitarian and environmental charity called SEED Madagascar part-time in 2017.

While working on a women’s embroidery project called Stitch Sainte Luce, she noticed the difference empowerment projects could make to people’s lives.

The company already give a share of their profits to SEED Madagascar, but wanted to raise extra income at an extraordinarily challenging time. Ms Dallimore says:

“Now more than ever, Madagascar, the poorest country in the world (with almost 80% of the population living on less than $1.90 per day), needs our help.”

“Whilst coronavirus is impacting us all massively, on the island there are few health services, mortality rates are among the worst in the world and communication systems, to tell people about the virus and how to avoid it, are poor.

“The virus is projected to take a terrible toll, not only in terms of human life but also in terms of levels of poverty.

“£1 covers the materials, labour costs, at 2.5x the minimum wage, and the distribution costs of a single mask. So by buying one mask from us, you’re also giving one mask to someone in Madagascar.”

Your Local Guardian:

Children at a Madagascar school, which was helped to be built by SEED Madagascar

Buy a mask or find out more details here. If you already have a mask(s), you can also donate £1 to buy a mask for someone in Madagascar.