H&M is opening the doors to its new store in Sutton High Street and Sutton Guardian has been granted exclusive access inside.

The clothing retail giant's latest outlet, launching at 11am on March 28, sees ladies, men's mama, childrenswear and baby concepts sprawled across 2,000sqm of floorspace.

Customers have been standing outside since before 9am, with those in the queue getting a 25 per cent discount wristband they can redeem against their entire purchase that day.

READ: From earlier: H&M finally confirm opening date of new Sutton High Street store

The new H&M welcomes in customers with a ladies' department first, the men's section further back and a kids' section on the upper floor above.

As you go in on the right there is the latest spring fashion, where customers are encouraged to "wear colour and embrace the coming summer", and to the left is an everyday collection comprising floral prints and colourful pieces.

The first floor appears equally split between ladies' and men's departments, each containing fitting rooms for customers to try on garments, and a main checkout area somewhat in between.

Moritz Garlich, H&M Group's head of expansion for the UK and Ireland, says the new outlet is a "full concept" store which sometimes can't be launched in other town centres.

READ: From earlier: A new H&M is coming to Sutton High Street, council confirms

He added: "The store that you find here today is the latest interior that we have. We have just launched a new interior programme so we're really proud to present new interior programmes to the Sutton customer, which is really the latest brand image that we want to present.

"Other than that we develop more technological parts of the business, so you will have click-and-collect at some point in the store. We work a lot with omni-channel developments, so you have also the ability to exchange everything you have bought online - which is also something that's fairly new.

"Really, at the end of the day, it's a fantastic store that offers a full-on new customer experience and should inspire through all the full concepts that we offer to different customer groups."

Click through our gallery above to see inside the new H&M store in Sutton High Street.