Hundreds of jobs are at risk and store closures could be on the cards as fashion retailer Superdry looks to cut costs.

Staff were told at the beginning of the week that jobs were to be lost as part of a cost-cutting scheme.

The company has previously said it would evaluate its costs in an effort to save £50 million by 2022.

A spokeswoman for the company said: "As announced at our interim results in December, we have embarked on a cost transformation programme. As part of that, we have started a process of consultation with colleagues about how it will impact our central head office functions."

The exact number of job losses has not been specified, but is expected to be no more than 200.

Superdry is also due to complete a review of its store portfolio this month, in which it will consider closures, relocations and rent renegotiations.

The move comes amid a public bust-up with the brand's founder Julian Dunkerton, who last week demanded a shareholder meeting as part of his efforts to stage a comeback at the fashion chain.

Superdry's current management, led by chief executive Euan Sutherland, have been involved in a months-long dispute with Mr Dunkerton, who has slammed their strategy as "misguided".

There are a number of stores across south east and south west London which could be affected by any upcoming closures.