Bluewater shoppers can now rejoice in the knowledge that everyone's favourite low-price clothes megastore, Primark, will be opening next month.

It has been announced the new store will be opening its doors Wednesday, March 13.

Primark, which will be located on the upper mall, will create more than 400 jobs for the area as the store takes over two floors of shop space.

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Residents have been eagerly awaiting the arrival of Bluewater's Primark since it was announced last year.

News of the budget retailer's arrival at the shopping centre was met with delight by shoppers.

News Shopper:

Speaking on the opening date announcement, Bluewater's general manager Robert Goodman said: "We're always listening to feedback and looking to improve the guest experience by providing brands and experiences that we know our visitors are excited by.

"With the launch of Primark we’re delighted to be able to offer our guests the very best of fashion and homeware here at Bluewater.

"We’re looking forward to welcoming the first guests when the store opens next month."

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A spokeswoman for Primark said: "The new store will showcase two floors of fashion over 46,000 sq ft of retail space and will feature the latest trends in women’s, men’s and children’s fashions including footwear, accessories as well as lingerie, beauty and homeware."