A campaign which raised nearly £40,000 has scooped a national award.

The Princess Alice Hospice beat out 170 challengers to be proclaimed winner of the JustGiving 2018 Christmas Campaign.

The judges were impressed by the way the 'Santa fun run' campaign created a "sense of community" around the event.

Hospice marketing officer Cengiz Mehmet, who led the fun run campaign, said: "I think the real power of the campaign came alive when people on their fundraising pages talked about why they were taking part in the fun run and who they were running in memory of; it created a sense of community around the run.

“We also used the JustGiving campaign page on social media and email, to encourage people to continue fundraising during and after the campaign.”

The top fundraiser was pledged £2815, while the most impressive target-busting was by one runner who raised nearly 20 times their original target.

Keith Williams, general manager, UK & Ireland at JustGiving, said: “We were impressed by their ability to foster a sense of community amongst the supporters and participants of the Santa run, and the stunning campaign imagery used to showcase and celebrate their cause.”

The prize includes a £4,000 bespoke landing page for a future campaign, plus a one-off £500 donation to the charity.