A Croydon couple who quit their jobs to start their own healthy pet food brand have raised more than £150,000 in funding.

Husband and wife Jack Walker and Aneisha Soobroyen launched Scrumbles earlier this year after developing their own recipes at home for two years.

The business has quickly grown, with their range of dog and cat food already being stocked in Ocado and Fetch.co.uk.

The investment, secured in equity funding through the SEIS scheme, will help them to develop their brand and its distribution in independent and mainstream retailers.

Jack said: “We’re chuffed to bits about securing this investment that gives us the ammunition we need to get the Scrumbles name out there.

"We know we have an incredible product and now we have the means to get it to passionate pet parents across the country. The funds also allow us to continue to expand our product offering in line with the ambitious social and environmental targets we’ve set ourselves.”

Scrumbles was founded to fill a gap in the market for a high quality, ethical pet food at an accessible price point.

All recipes are developed with the guidance of nutritionists, and are free from sugar, salt, and artificial flavours, colours or preservatives.

Aneisha said: “We’re cat and dog lovers, so when we were buying food for our own pets (Boo and Smudge), we were getting pretty pissed off at how unhealthy, expensive or just plain bad a lot of the pet food on the shelves was.

"Scrumbles is our way of helping pet owners like us ensure that their furry friends can enjoy delicious, natural meals that keep them healthy and happy, inside and out (literally).

"This investment will help us amplify our brand and mission to cat and dog parents up and down the UK."

To find out more visit: www.scrumbles.co.uk