The developers behind a huge new tower block coming to East Croydon have said it will consist of "100 per cent genuinely affordable homes."

In November last year, plans to build a part nine, part 20 and part 21 storey tower block near East Croydon station in Addiscombe Grove were approved.

Initially it was agreed that at least 70 per cent of the homes would be classed as affordable, but now developers Pocket Living and housing association Optivo have agreed to a deal that will bring that number to the full 100.

REALTED: New 21-storey building to have up to 100 per cent affordable homes

"We chose to partner with Optivo because they share this vision," Pocket Living’s CEO Marc Vlessing said.

"Where other developers may try to minimise affordable housing delivery, we continue to look for new ways to maximise it.

“Thousands of hard-working young people are currently struggling to gain a foothold on the housing ladder in Croydon.

"Our development on Addiscombe Grove represents a significant long-term investment in the borough’s affordable housing provision and will provide a range of genuinely affordable homes for local people.”