Morrisons supermarket is taking huge measures to reduce plastic pollution as well as committing to banning all own-brand packaging by 2025.

Part of the supermarket chain's ambitious plans would include encouraging customers to bring in their own tupperware boxes to put food in, rather than relying on plastic packaging for everything.

The popular store will be one of the signatories to WRAP’s UK plastic PACT, an industry initiative which aims to transform the way businesses use plastic and prevent plastics polluting the environment.

Morrisons has said that 82 per cent of the plastic by weight in the supermarkets packaging is recyclable, and to achieve 100 per cent they will collaborate with suppliers, other retailers, local authorities and WRAP.

Morrisons plans to reduce plastic pollution by:

Allowing customers to use their own containers for meat and fish from the Morrisons’ Market Street Butcher and Fishmonger counters from May.

Working through all of its own brand products to identify, reduce and remove any unnecessary plastic packaging.

Trialling the effect of removing plastic packaging from fruit and vegetables in a number of stores. The aim is to look at how plastic packaging, which keeps food fresh, can be reduced without increasing food waste.

Making more packaging recyclable. One of the first pieces of packaging to be replaced will be black plastic trays, used for fresh meat and fish. They will be phased out by the end of 2019.

Fitting drinking water fountains into new stores. Morrisons has already made water freely available in its cafés for customers who want to refill their water bottles.

The supermarket giant has already been working on it’s plastic reduction by no longer buying plastic straws, only buying cotton buds with paper stems and no longer selling 5p single-use bags.

David Potts, Chief Executive of Morrisons, said: "Reducing the damage caused by plastic is one of the most challenging issues society can address. Because we make most of the fresh food we sell, we're in an important position to make changes to our packaging.

Joining WRAP's Plastic PACT also offers a special opportunity to work collaboratively to take this opportunity."