A "monstrosity" of a mobile phone mast proposed for East Sheen has received fierce opposition.

CTIL, on behalf of Vodafone, has submitted plans to Richmond Council to erect a 25m mast on the pavement outside 469 and 471 Upper Richmond Road West, complete with dual stacked antennas at an additional height of between 20 and 25m.

The proposals also state the mobile phone giant would also install four equipment cabinets and a pillar.

But since the neighbour notification was launched on April 29, more than 192 letters of objection have been submitted, with further objections from Lord True, leader of Richmond Council, and Zac Goldsmith.

Residents and councillors fear if given the green light, the mast would affect the feel of the area, impact on local traders and could distract motorists.

In a letter of objection to the council, Jacquelyn Perriman said the mast would be a "blight on the landscape" and said the antennae would be two-and-a-half times the height of the adjacent buildings.

Another resident, Samantha Embury, said the "imposing and ugly structure" would have a detrimental effect on residents and businesses, adding she was shocked "such an outrageous" proposal had reached this stage.

Lord True said: "This is a horrendous looking structure to propose in our village high street accompanied by an ugly retinue of giant boxes - it is wholly out of scale to the surrounds.

"At well over 80ft in height, towering two-and-a-half times higher than the nearby three-storey small shopping frontage, it will be probably the tallest structure in East Sheen and be visible from the whole of the local conservation areas."

Lord True also branded the proposed mast as a "monstrosity" and asked developers about the efforts they had made to speak to the businesses at the proposed installation site.

Mr Goldsmith said the proposed mast was "vastly disproportionate" for the site and would rightly be met with "a great deal of opposition".

A CTIL spokeswoman said: "Vodafone and Telefonica [O2] customers expect to be able to use their mobiles and devices where they live, work and travel. "Base stations are low powered devices which cover approximately half a mile in radius, therefore we have to put base stations close to our customers.

"We have identified that we need to improve the coverage to our customers in East Sheen and have proposed a new base station at Upper Richmond Road West."

A decision is due on the application on May 25.

To see the plans and objections in full, visit richmond.gov.uk/planning, using reference 15/1313/MOB.