A mum who baked her daughter's first birthday cake has opened a shop after rising demand for her sweet treats.

Jo Lennon was inundated with orders after her cupcakes went down a treat at her daughter Taylor-Rose's first birthday party.

The 28-year-old who lives in Crystal Palace, gave up her job as a school administrator to open after running her cake company online for three years, and opened Just Beautiful Cupcakes on High Street, Croydon, last week.

She said: "I made my daughter's cake because all the cake shops were really expensive and at her party, the mums were asking where the cupcakes had come from and then I started doing orders.

"I love to do biscuits and cakes, and I can just whip it up without measuring the ingredients, it is great because everybody loves cake."

Just Beautiful Cupcakes also hosts cupcake parties for children. For more information visit justbeautifulcupcakes.com.