Open since summer 2009, The Valet is already established as THE place to head to in the Borough for classic men's grooming and barber services.

Discerning males and even the odd celebrity are regulars at this upscale grooming emporium, which offers everything from hot towel shaves to facials, without the West End price tag.

Restoring traditional values back to the male community, the name 'The Valet' (meaning the 'masters personal servant') defines the kind of personal service the team are dedicated to giving clients, whether new or regular.

Thanks to its success, The Valet has recently extended the shop floor to accommodate two more chairs, plus a retail area stocking fine men's toiletries and shaving equipment. The salon is climate controlled and each barber station has its own LCD screen so that customers don’t need to miss the latest sports action.

With a fridge and coffee machine, clients can enjoy a complimentary cold beer or cup of cappuccino, while reclining in the comfortable barbers chairs.   The Valet's popular real hot towel shaves cannot be beaten - all barbers carry over 25 years experience and are qualified shaving technicians.

Treat your Dad this Fathers Day to a proper hot towel shave and deluxe Hot Towel facial treatment: full Signature treatments include a wash and cut, scalp massage, full shave to include two hot towels enriched in lemon cologne and two hot lathers of Proraso shaving cream, finished off with a cold towel, post cream face massage, cologne splash and gentle shoulder and arm massage.

Promotional offer for Signature treatments is £25. Gift vouchers are also available, along with bespoke gift packs and grooming hampers for Fathers Day.

The Valet, 205 Lower Addiscombe Road, Croydon CR0 6RA.

Tel: 020 8656 9222. thevaletmalegrooming.com