A Colliers Wood business man has set up an initiative that gives free socks to the homeless.

Sock-tober launched by London Sock Company has teamed up with Crisis to organise socks to be donated to the homeless throughout October.

Dave Pickard from Colliers Wood, co-founder of the London Sock Company said: “As winter and the cold nights draw nearer we are delighted to link up with Crisis and donate a nice warm pair of socks for every pair we sell.

“We are calling this initiative Sock-tober and we hope to keep homeless people a little warmer.”

For every pair of socks sold, a special pair of durable socks will be donated to Crisis for the charity to distribute.

Ian Richards, head of Christmas at Crisis said: “Winter can be an especially difficult time for some of our clients, particularly those who are forced to live on the streets.

“A good pair of socks can make all the difference. On behalf of everyone at Crisis, I’d like to thank the London Sock Company for their generous donation.”

Latest figures reveal that more than nine thousand people are sleeping rough ever night in the UK.

If you are willing to donate socks to the homeless visit htts://www.londonsockcompany.com/socktober-donating-warm-socks-homeless-feet

Dave and staff at the London Sock Company staff have handed out socks to the homeless during previous Christmases.