A horrified market-goer was stunned to see fake Viagra, vodka and perfume being sold at the Nine Elms Market.

The man, who did not wish to be named, said there also "so much copied gear it was unbelievable."

Phoney shoes, watches and handbags were also seen in droves at the Battersea market.

Despite Saunders Markets Ltd, who run the market, apparently carrying out checks on stalls and their owners, counterfeit goods were rife at "stall after stall."

"There was so much copied gear it was unbelievable, it was everything from Prada to Chanel, there was perfume - there was so much fake stuff openly there," the man said.

"You go to a market sometimes and see bits of it here and there, but this was stall after stall with copies.

"I was quite shocked walking around, there was Viagra, vodka and perfume but you have no idea what's in it, it's quite worrying.

"Someone could buy that perfume and it could cause harm to someone's skin, but if it was something taken orally like the medication it could have catastrophic events.

But the market authority says "counterfeit goods are not welcome" and that there are "appropriate controls in place."

A pledge from Wandsworth Council's Trading Standards Team, Covent Garden Market Authority and Saunders Markets to eradicate fakes was even made in 2011.

The voluntary charter was designed to protect markets' reputation as "a safe shopping environment" but which could be "infiltrated by unscrupulous individuals selling counterfeits and other illegal products."

"We work closely with Wandsworth Trading Standards, Environmental Health Officers and the police and we have signed up to the Real Deal – a partnership working for ‘fake-free markets’," a Covent Garden Market Authority spokesman said.

"We have extensive on site management and security and would encourage anyone who has concerns to bring it to the attention of any of the site management at the time so it can be addressed there and then.

"All the traders on site, whether regular or casual, are registered and identifiable.

"The only exceptions are the car boot sellers with second hand items.

"We are absolutely committed to running a safe and fair market."

But the fuming market-goer believes the market organisers are 'allowing it to happen', and that rules and regulations were being broken.

"There were probably 400 stalls and the percentage selling fakes was astronomical, I reckon at least 60 of them were," the anonymous man said.

"Someone else I met down there said it was known as 'fake market', it was unbelievable the amount of stuff there was, I was shocked.

"There was a £4,400 handbag for £150 - where's the money going?"