'Don't Beat Me' Merton Council fostering ad criticised

This council advertisement appeared in several locations around Wimbledon

This council advertisement appeared in several locations around Wimbledon

First published in Wimbledon by

The sight of a young child wearing boxing gloves above the caption "Now, No One Can Beat Me!" was designed to “grab people’s attention”, Merton Council said.

The advertisement appeared at various locations in the Broadway in Wimbledon until their removal last week, as part of Merton Council’s campaign to attract more foster families.

But the image was criticised by residents on an internet forum for making light of the issue of child abuse.

A council spokeswoman said: “This campaign was designed to be thought-provoking and attract attention. Whether using a strong image or a play on words we needed to ensure the advert got people looking.”

Last week, Government figures showed Merton was the second worst local authority in the country for getting children through the care system and into an adoptive family.

The spokesman added: “Unfortunately many of Merton’s looked after children have experienced abuse and we wanted to highlight that removing them from this sort of environment and placing them with a foster family can enable them to thrive and develop in a positive way.”


Got a story for us? Call 020 8722 6333, tweet @WimbledonNews or email: newsdesk@wimbledonguardian.co.uk.

Comments (1)

Please log in to enable comment sorting

1:40am Mon 28 May 12

Sammiej00 says...

It's interesting and ironic that an ad like this would be posted. Did you readers know that kids are 300% more likely to be abused in foster care than in the "abusive" homes they were removed from? AND, m49% of children in foster care were in no physical or emotional danger when removed from their homes? Do your research. Did you know that child protection agencies get twice as much money for kids that they remove who are "special needs"? Hence the reason so many kids on foster care are put on disgusting amounts o psych drugs. These child protection agencies don't function to protect kids. They function to make money, just like everything else in this world.
It's interesting and ironic that an ad like this would be posted. Did you readers know that kids are 300% more likely to be abused in foster care than in the "abusive" homes they were removed from? AND, m49% of children in foster care were in no physical or emotional danger when removed from their homes? Do your research. Did you know that child protection agencies get twice as much money for kids that they remove who are "special needs"? Hence the reason so many kids on foster care are put on disgusting amounts o psych drugs. These child protection agencies don't function to protect kids. They function to make money, just like everything else in this world. Sammiej00
  • Score: 0

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree