CUSTOMERS on Three Mobile are being encouraged to donate their free pizza today, Wednesday, to those living on the streets through the #DonateyourDough campaign.

With temperatures staying below zero degrees, today could be the coldest day of the year.

This Wednesday, customers are entitled to a free personal pizza with Domino's as part of their rewards app Wuntu.

Not-for-profit campaign People of the Streets is encouraging customers to donate their free food to people sleeping rough or in a homeless shelter.

Charles Kerr, Co-founder of People of the Streets, said: “It’s freezing cold outside, so we thought it would be a great and simple idea to encourage people to give out thousands of hot meals to those homeless or sleeping rough.”

With millions of customers on the Three network, if just 1% of people donated their free pizza, this would be approximately 120,000 hot meals distributed in one day.

Alex Greenhalgh, Co-founder of People of the Streets, added: “Along with donating their pizza, people can purchase an essential pack of items from us such as warm clothes and hygiene products.

“Homelessness is a growing issue across the UK, and we want to encourage people to help out. It doesn’t have to be monetary, but there are a number of homeless shelters that would welcome your time and donations however small.”

People of The Streets CIC is a social enterprise that provides essential packs of items on its website. 

For a small donation they will distribute to homeless shelters around the country. All money raised goes to supporting the homeless community across the UK.

Click here for more information.