Spiderman actor Tom Holland, Alan Partridge, actress Felicity Montagu, comedian Jo Brand and MPs Zac Goldsmith and Ed Davey are among those pledging their support for a campaign highlighting children’s cancer.

Momentum children’s charity has today (September 1) launched national Childhood Cancer Awareness Month with the hope of encouraging people to ‘Go Gold’ and fundraise for the vital cause.

Ten children are diagnosed with cancer every day in UK, which amounts to almost 4,000 cases a year.

Based in Kingston, the charity supports children with cancer and life-limiting conditions and their families across south west London and Surrey.

It provides emotional and practical support, which includes counselling, trips and treats, music and play therapy and respite breaks at its two holiday homes in the New Forest and on its canal boat ‘Moments on the River’.

Momentum’s co-founder Bianca Effemey said: “It costs around £10,000 for our Family Support Team to support approximately 150 families every month, so our Golden Goal is to raise this amount in September.”

Since 1978, the gold ribbon and gold light have been international symbols representing the world’s youngest cancer patients and honouring their courageous struggle against childhood cancer.

Local people can get involved by taking part in the upcoming Kingston Half Marathon, by holding gold-themed cake sales or mufti days or by buying a Gold Ribbon from Momentum.

To find out more about Momentum and Childhood Cancer Awareness Month go here