Former Dragons' Den star Theo Paphitis popped into the Bentall Centre to launch his new lingerie shop yesterday.

He cut the ribbon for Boux Avenue inside the Bentall Centre at midday before customers rushed in.

The shop is the 25th for the lingerie chain.

Your Local Guardian:

The Boux Avenue girls with the boss 

Mr Paphitis, who lives in the Elmbridge borough, said: “I have been shopping here in Kingston for 25 years and we want to be in an area that people want to go to. A shop in Kingston has been on the cards for a long time.

“Boux Avenue is all about you, the customer.”

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