A competition to find the next big thing in fashion has been launched as part of Croydon business month.

The Made in Croydon contest invites designers aged under 30 to create a new brand, with original artwork, to adorn a merchandise including caps, hoodies and t-shirts.

It is organised by Croydon-based embroidery, print and design company UR-iD.co.uk, and the winner will have their designs sold on the UR-iD website.

Cabinet member for economic development Councillor Toni Letts said: “This is a great opportunity for any up and coming designers that need a platform on which to promote their label.

“Croydon business month is about helping aspiring entrepreneurs a foot on the ladder, and this competition is a great way of enabling that to happen for one of the borough’s talented designers.”

Finalists will be invited to the Croydon Emporium in Church Street to showcase their ideas to a panel of judges.

Judges include Mehmet Aray, the brand manager of UR-iD.co.uk, Leon Rowe from Born Star Clothing and former Britain’s Got Talent contestant DJ Talent.

The deadline for submissions is 5pm on October 31.

Go to croydonenterprise.org.uk for more information and an application form.