A Croydon company selling penis enlargers has been rapped for making outsized promised of boosting men's members by nearly a quarter.

Your Local Guardian:

Fictional super-spy Austin Powers ran into trouble over his own penis enlarger, also with undocumented success

Comfort Click, based in Lower Addiscombe Road, were forced to pull online advertising for their Jes Extender device after the Advertising Standards Agency (ASA) watchdog ruled the company could not back up their claims.

The company had boasted that the Jes Extender could grow a non-erect penis by up to 24 per cent with a pain-free traction method - based on SIX hours a day of use over four months.

Regular users were promised a weekly average growth of 0.07 inches.

Someone complained to the ASA.

Comfort Click sent the ASA promotional materials, background information, trial summaries and testimonials to head off the claims. But the evidence was tossed out as insufficent.

The ASA said: "Because we had not seen sufficient evidence to support the claims that Jes Extender could enlarge penile length, we concluded the claims were misleading and had not been substantiated."

Comfort Click has been banned from showing the advert on its website, although it is still for sale if you want to give it a whirl.

It is not the first time Comfort Click has been in trouble with the ASA.

In 2012, the company was forced to withdraw a "homeopathic genital wart relief spray" from sale after complaints that over-confident advertising might prevent sufferers from seeking medical treatment. 

The Croydon Guardian tried to contact Comfort Click for comment.